Why there is a discrepancy between number of clicks shown in RocketLink and my Ad Platforms?

Dan: "So far, the only place I've shared one of my links is on Facebook. According to Facebook, it has 41 link clicks. But on RocketLink, I'm seeing 312 clicks. Can you explain what would cause the discrepancy?"

Seeing a different number of clicks at RocketLink dashboard and your Ad Platforms is a common discrepancy.

• RocketLink counts the number of clicks, while Ad Platforms such as Facebook, count the number of people they identified on their platform. 
• Some users may block cookies in their browser or don't have Social Media accounts and will not be converted into the custom audience. 
• Also, others can click the link multiple times and your click stats in RocketLink dashboard will be different.